On July 17, 2012, Adidas held the grand ceremony of the "Julong Ring" in Sanlitun, Beijing. The purpose of it was to gather the faith and strength of the 1.3 billion's descendants of the dragon. And then it will make full efforts to cheer for Chinese athletes. In the announcement ceremony of Adidas's "Julong Ring", many Adidas's brand spokesmen all took part in it, such as Fan Bingbing and Yaochen who were international stars, Zhang Zilin who was one of the Miss World, Tianliang who was the former international champion of diving as well as Zhao Ruirui and Yang Hao who were former players of the world volleyball.
As for some society celebrities, they all made positive response to this call at the same time. They all encouraged people to wear Adidas "Julong Ring" through their personnel actions. In the summer of this year, you can cheer for Chinese athletes and enjoy more infinite passion that will be brought by sports. As for its inspiration, it stemmed from the totem, which stood for the power of China, and then the solemn color of the national flag was its adornment. The "Julong Ring" of Adidas bore the loading of millions upon millions people's sports dream as well as our Chinese glory. We are going to combine all powers closely followed by the other expectation of the four-year one. Moreover, we are also going to open a new hope for harvesting greater glory.
Adidas Group's managing director in China called Mr. Colin Currie said: "For more than eighty years, Adidas always adhere to provide the most advanced products, services and design philosophies for the world's top athletes". And the helped them go beyond one after another peaks. This year, we specially made the "Julong Ring" this dream carrier for Chinese customers. It was expected that in this summer, we can work together with all people to support Chinese athletes. In addition, we wish them to reach the sports peak once more. Adidas not only released the "Julong Ring", because in the meanwhile, it launched the "put full efforts so that the dragon can move" 360-degree marketing activity as well.
From now until August 12, Adidas will freely provide customers with "Julong Ring" in appointed retail outlets nationwide. If you login the www.chinaisallin.com website and input the serial number inside the "Julong Ring", and then you can get the opportunity to participate in drawing a lottery. What's more, there will be chances for you to earn Adidas's fine equipments for sports. There also will be "drive dragons to move" and other activities at the same time. If you want to know more details, you can visit the activity website. In the meantime of gathering all forces to support Chinese athletes, Adidas also looked forward to expecting to help those who needed caring and helping hand in this way.
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